The average homeowner spends $15,000-25,000 on home services in the first two years after buying. They ask their realtor for every recommendation — plumber, electrician, painter, landscaper, cleaner, handyman. Most realtors give these referrals for free. A recommendation page turns those post-closing referrals into $500-1,800/month in ongoing passive income.
Last updated April 2026.
The Realtor Goldmine Nobody Monetizes
After closing, your buyers contact you for 12-24 months asking for service recommendations. This is the most valuable referral position in any profession because:
- High-value services. Home services average $200-5,000 per job
- Repeat needs. Every homeowner needs plumbing, HVAC, electrical, cleaning, landscaping
- Absolute trust. Clients trust their realtor's home service recommendations more than Google
- Growing portfolio. Each closing adds another client who will need services for years
The Setup
The Closing Gift That Keeps Giving
Instead of (or in addition to) a $50 wine basket, give clients a laminated card: "Your Home Service Guide — My Trusted Recommendations." QR code links to your personalized page with vetted local contractors.
What to Include on Your Page
- Plumber, electrician, HVAC (the Big 3)
- Painter, handyman, landscaper
- House cleaner, pest control
- Home inspector, insurance agent
- Moving company, storage
- Restaurants in their new neighborhood
The Follow-Up Sequence
- At closing: Hand them the card
- Week 2: Text: "How is the new house? If you need any service recommendations, everything is on that card I gave you"
- Month 3: Email: "Spring is a great time for landscaping and HVAC tune-ups — my recommended providers are on your home service page"
- Year 1: Anniversary card with the QR code reminder
Earnings Math
| Clients/Year | Active Users (40%) | Monthly Earnings |
|---|---|---|
| 10 closings | 4 active | $200-500 |
| 25 closings | 10 active | $400-1,000 |
| 50 closings | 20 active | $800-1,800 |
| 100+ closings | 40+ active | $1,500-3,500 |
The compounding effect: Unlike a one-time closing commission, recommendation income GROWS every year as your client portfolio expands. Year 1 clients are still using your page in Year 3.
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